Trends In Tech
Creative refresh for an EDM template.
Role:
Designer.
Tools:
Photoshop.
Do a creative refresh for the current trends in tech email template, that will be used for future computers and technology email marketing campaigns.
01 The Ask
02 Research
While researching current design trends, I came across retro futurism. A design style where the future is as envisioned by the past. I noticed a lot of these designs had strong and bright gradients that would be a great element to use when redesigning the template.
Retro Futurism
I reviewed the previous template to see what was working well and if there was any opportunities to improve the design.
03 Previous Template
Different variations of the email can be produced through the use of colour for each monthly send. This will be important for the new template.
Through the use of vectors it was evident that the email was ‘Tech’ related.
Opportunity to reduce the height of the header to make it easier for users to access offers.
Needs product callouts that pop and stand out.
04 Key Takeaways
05 New Template
The new template meets both user and client needs, using strong yet neutral colours to create an eye catching but balanced design that drives clicks to product pages. Its adaptable gradients allow it to be reused across months while remaining effective.